Harley-Davidson Fat Boy Competition: the bike in a giant toy box

The Harley-Davidson Fat Boy competition takes on a completely new form at the Harley-Davidson Caen dealership. To highlight the motorcycle to be won, we created a giant toy box, inspired by iconic packaging, with a life-size display.

A simple idea: to make the motorcycle visible, desirable and tangible

The box is 3 meters long and 1.80 meters high. Inside, the Harley-Davidson Fat Boy sits enthroned like a cult object.

Customers can:

• see the motorcycle from all angles
• immediately imagine themselves riding it
• understand at a glance that it is genuinely up for grabs

In the photo, Manu, our salesperson, is sitting on the motorcycle. The message is clear:

👉 if he can be in it, you can also ride away with it.